Instagram can be an amazing tool to help promote your business, but you want to make sure your account will resonate with your audience and help you achieve your marketing goals! When setting up your Instagram account, it’s important to think about how color will affect the images you share and the message that comes across in those images.

If you want to learn more about how to choose colors for your company’s Instagram page, check out this step-by-step guide on how to choose colors for your company’s Instagram page.

How to choose colors for your company’s IG page

First, you need to know that colors evoke different emotions in people. For example, Red is associated with strength and courage; Blue evokes security, trustworthiness, and peace; Purple brings out a creative side in people; Yellow reminds us of happiness, energy, and optimism.

Choosing colors that convey your message as well as ones that will appeal to your audience can help boost engagement on your page. Here are some more tips on how you can use colors in your IG posts

Choosing the right filters

The right filter can turn a ho-hum photo into an eye-catching one, while (in some cases) choosing the wrong filter can ruin a great photo.

The same goes for companies that use filters on their images. Companies have various purposes behind using filters on their Instagram photos: some are more creative than others, and others are more fun.

But no matter what your company’s goals are, there are several things you should keep in mind when choosing filters. After all, if you want people to view your company in a certain way—say, as hip or professional—you need to select photos that reflect that goal.

Incorporating consistent calls-to-action (CTAs)

The key to driving conversions is a clear, concise CTA. This can vary by medium, but try to incorporate some form of signup or get started now button into your page.

For example, check out Unbounce’s email signup box on their homepage: By using red as their primary color throughout their homepage and surrounding CTAs, Unbounce makes it very clear what action they want you to take.

It also helps that there is only one clear choice above the fold and one link that takes you off-site (in case you aren’t ready). You will notice that most of their links lead back onto their website.

Posting time of day

While posting at different times of day won’t change how many followers you have, it can affect who sees your post. From noon to 3 p.m., a bulk of people are online in all time zones, so you’ll get a broad audience.

Posting between 6 and 8 p.m. will see you reach those who are getting off work in larger U.S. cities, which is particularly valuable if your target demographic is based in one specific area (say, New York or Los Angeles). For example, food delivery services do best around dinner time in areas where their most loyal customers live and work.

Including captions on photos and videos

Just as it helps on Twitter, adding a caption gives you more real estate for sharing information about your products. If your product is new or needs some explaining, be sure to include those details in your caption.

And don’t forget that you can also include links in both photo and video captions. (You can add up to four links per post.) By adding #hashtags and @mentions of other users who might find your content interesting, you’re also increasing its visibility so people who aren’t following you can find it.

Finding inspiration from other companies’ IG pages

While your company’s Instagram page will have a unique voice, there’s nothing wrong with taking some cues from other brands. Start by checking out some industry leaders (and even smaller brands) on IG. If you’re going to use an icon, see how others are using them and how they fit into your page.

Get inspiration from accounts you’re already following. Take note of what style photos are being used, as well as captions and filters. You’ll want to mimic these things while still maintaining your brand’s identity in your own way! Pick a color palette: Once you’ve chosen an account or two, check out their respective profile pages and analyze their color choices.

Keeping up with trends in your industry

Trends are always changing. And it’s important to keep up with them, especially if you’re trying to establish yourself as an expert in your field.

There’s no better way than to start taking note of what other companies are doing on social media and then see how you can do things differently (while still meeting your needs). If nothing else, getting a fresh look at what other businesses are doing will show you new ways of presenting yourself online—which is always a good thing!

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