The next evolution of AI for business: our brand story

Today is an exciting and historic day at DataRobot. As Debanjan said, it’s time for a new approach to artificial intelligence. One that is focused on business results.

With rapid advances in machine learning and generative AI, you’re likely to see AI become an essential part of your strategy and bottom line. Integrating AI into your business is more important than ever to stay competitive.

This requires an evolution of what we deliver with our enterprise AI suite and how we tell our story at DataRobot – taking our history of innovation and impact forward in a new way that meets today’s enterprise AI needs.

Our mission

At DataRobot, our mission is to deliver AI that maximizes impact and minimizes risk for your business.

And we do this by focusing on what matters most to you – by making AI work for your business, not your business working for AI.

We bring artificial intelligence to your business. We do this by helping organizations seamlessly integrate AI into their existing processes using an open platform, user-friendly tools, and highly efficient applications.

We secure your AI results. We do this by enabling organizations to scale AI with confidence using built-in interoperability, governance and observability capabilities.

We strengthen your AI teams. We do this by maximizing team impact with AI workflows, built-in collaboration, orchestration, and a rich set of features that connect models, teams, and individual needs.

Our new look

While our mission is one component of the DataRobot story, how we show up every day is also central to who we are and our brand.

Today we introduced a new visual identity:

Our new logo consists of building blocks that illustrate many meanings: simplifying the complexity of artificial intelligence into actionable insights; weaving and embedding artificial intelligence into your business; and bringing together the teams, processes and technologies that businesses want and need.

DataRobot logo

We also introduced a new palette bright, fresh colors that represent purity and match the energy of market dynamism and innovation at DataRobot.

DataRobot color palette

And a new one typographic system which balances technical innovation and accessibility.

DataRobot Typography

Our vision

DataRobot was founded to make AI useful and accessible to businesses in every industry.

For 12 years, we’ve spent every day working and learning from our customers and industry experts.

Looking ahead, our vision is to improve business with AI.

We thank our customers and partners for their cooperation. We wouldn’t be here without you, and we’re excited to continue to innovate together.

Thanks to our team, past and present, for their contributions that continue to make DataRobot what it is today.


To learn more about our new approach to AI:

About the author

Kelly Fiedler
Kelly Fiedler

Chief Marketing Officer

As DataRobot’s chief marketing officer, Kelly Fiedler leads global marketing efforts spanning brand and creative, product marketing, communications, demand generation and marketing operations. Prior to DataRobot, she redefined go-to-market strategy and drove significant growth as CMO and VP of Marketing (Expel, RSA Security and Aveksa). Kelly’s experience includes elevating both brands and increasing value for publicly traded companies and emerging startups.

Meet Kelly Fiedler

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